A ‘know how, can do’ & highly innovative attitude has seen Metalcraft Engineering revolutionise glass transportation in New Zealand, and now - Australia.
Today, most of the vehicles specifically kitted out to handle glass cartage on New Zealand roads originated from Metalcraft’s Christchurch workshop. The company is now widely regarded within the industry as Australasia’s premier specialists in glass transportation technology and export sales to Australia are underway.
“When you consider that glass is just a mixture of refined silica (sand), soda and lime cranked up to 1510 degrees celcius, it’s a miracle that it even exists in the first place. So, in the past it was no surprise that transport operators least wanted to see glass on their manifest” says Metalcraft managing director, Bryn Thompson.
“Back then it was a case of put it in the back and hope for the best for transport operators. Obviously this was a situation that was perilous at best, but there were no viable alternatives”.
Metalcraft identified the opportunity early on and set about offering solutions to the industry and thereby developing a niche market.
“It was very much a case of a ‘know how, can do’ attitude, and an ability to solve the problems presented to us by our clients. We don’t put anything in the too hard basket, nothing is impossible” says Bryn.
For Bryn the past 13 years have been both exciting and extremely satisfying.
“There have been many challenges over the last decade for Metalcraft and absolutely none that were insurmountable”.
Starting off, Bryn got his grounding with Southern Cross Engineering at the tender age of 15 where he received what he regards as ‘exceptional’ training. This was followed by time in the United Kingdom where he worked his way up to charge-hand at Johnson Engineering, a leading producer of road-sweepers. At its peak the company was producing up to 50 road sweepers per week.
Back in New Zealand, Bryn found few opportunities similar to those in the Uk, so as a 25 year old fitter / welder he decided he was ‘good enough to go it alone’.
In September 1991, Metacraft Engineering Co Ltd was founded by Bryn and his wife Samantha. Within the short space of a week Bryn had met his first client and the business was underway.
That first client was another young business, GlassTech, and since that time both companies have grown to become industry leaders. The relationship with GlassTech provided the catalyst for growth, with increasingly demanding challenges offered to Metalcraft.
“We progressed from building basic factory trolleys and racks, through to fitting out utes and vans with external glass framing racks” says Bryn. “As the vehicles got larger, the technology got more complicated. Eventually we were accepting cab and chassis trucks, with all body-building and fabricating moving completely in-house.”
In 2001/2002 this work culminated with the production of New Zealand’s first 12.6 metre rigid truck-mounted glass hauler (built on a test permit) and first dedicated semi-trailer.
“The truck based unit for GlassTech, an Isuzu CYJ340 8 x 4, is capable of carrying up to 14,500kg of glass and represents the leading edge in truck-based glass cartage” says Bryn. Since this date three more 12.6metre units have been manufactured and an additional unit is currently in production.
“Alternatively, the Pilkington Glass ‘semi’ represented a major departure from conventional thinking and created a huge amount of interest. This was on the cutting edge of what is possible - anywhere in the world.”
Because glass is a ‘tricky’ product to handle and safety is of ‘paramount importance’, Metalcraft have been very pro-active in consulting the users of their products. From the big name companies, such as GlassTech, Pilkington and Metropolitan Glass, to the drivers, loaders and floor staff – Metalcraft have placed great emphasis on ‘listening’ as the key ingredient for product development and company success.
“Because of this no two trucks are the same, each has an improvement over the previous model” says Bryn. “I’ve found it an exciting industry. Our clients demand quality, we work with companies that want the best, and we take steps to make our products better.”
This commitment to continuous improvement saw Metalcraft researching on a global scale. This led to a strong association with Supertrucks UK in 1997, one of Europe’s leading glass transportation manufacturers, which assisted in the initial design of the Metalcraft glass carriers. But as with the nature of New Zealand’s small size, Metalcraft have aimed at versatility. Relatively small domestic volumes also required vehicles capable of carrying everything.
Versatility has seen Metalcraft develop significant added-value to its business. This includes the development of warehouse storage systems for glass and an area of the business focused on such diverse items as catwalks, metal gardenware, and architectural metalwork such as stairways. These complimentary segments of the business have met much success but the core developmental focus remains on glass handling.
Metalcraft now employs 18 staff from its Christchurch premises and has built up close working relationships with North Island companies –Tradesman Motor Bodies of Glenfield, Auckland and Hale Manufacturing in Wellington. These companies will install van systems and undertake product maintenance in their respective regions as well as providing a point of call for North Islanders.
Metalcrafts strategic alliance with BGE in Australia has also provided excellent growth and huge scope for future development.
“We produce world-class glass handling equipment, and I see that the international markets will become more important as time goes by,” says Bryn.
Bryn has a strong philosophy to building strong relationships with clients as well as suppliers.
“Our view is that we want to provide a complete package to our customers, and alternatively we expect our suppliers to have that attitude as well. Much like links in a chain – we make each other stronger and can take New Zealand business forward”.
Metalcraft Engineering has been a valued customer of TWL for many years and more recently one of TWL territory representatives, Pat Maguires, key customers.
“Metalcraft is definitely an innovative company to work with” says Pat, “and we look forward to playing a role in Metalcrafts exciting future.”
Contact: www.metalcraft.co.nz